Sue Des Lauriers

BrandsBC Creative was founded in 2007 with a belief that BC's most interesting businesses, the wineries, the tourism destinations, the artisan producers, and the community organizations, deserve branding as extraordinary as what they do.

Over 18 years, Sue has built brands across wine, tourism, hospitality, retail, lifestyle, food and beverage, arts, health, and community sectors. The client list spans 72 organizations across British Columbia, with work recognized in Canada, the United States, and the United Kingdom.

Before founding BrandsBC Creative, Sue served as Senior Marketing Manager at Cascadia Brands, where she led the marketing and brand strategy for a portfolio of nine premium BC VQA wine brands, including Sandhill Wines, Calona Vineyards, and Copper Moon.

Following the launch of BrandsBC Creative, Sue was recruited to join Tinhorn Creek Vineyards as Director of Sales & Marketing, one of BC's most celebrated award-winning wineries. There, she led a team of more than 25 people, welcomed over 34,000 guests annually, and increased sales by 30% while helping create one of the Okanagan's most admired visitor experiences.

That deep immersion in BC's wine and hospitality industry, combined with years of agency experience, shaped everything: the strategic approach, the eye for quality, and the understanding of what it takes for a brand to earn loyalty and keep it. Today, 99% of BrandsBC's clients come through referrals, a testament to the trust built through every project.

Beyond the studio, Sue served as Vice Chair of the West Vancouver Public Art Committee, championing the arts in her community and bringing that same commitment to creativity, culture, and civic pride to every brand she builds.