Sherrin Western

Sherrin is a brand strategist, marketing expert, and co-owner of Shervin Communications, a creative powerhouse in Nanoose Bay. As the "Director of Insight," she brings a sharp, customer-first approach to every challenge, blending decades of experience in sales, marketing, customer service, and public speaking. With over 30 years of experience working with the food and manufacturing industries, Shervin Communications has built a reputation for crafting bold, effective campaigns. Sherrin also knows that networking doesn’t have to be painful—so she created a course to help fellow introverts navigate it with confidence. Beyond business, she’s deeply involved in her community, serving on the board of the BC Food & Beverage Association. She has also been a dedicated volunteer with Langley Chamber of Commerce, Canadian Association for Professional Speakers, Victim Assistance and Community Policing, proving that great leadership extends far beyond the boardroom. Her impact hasn’t gone unnoticed. Sherrin has been honoured as a "Woman of Distinction" in Burnaby and named "National Volunteer of the Year" by Canadian Women in Communications. Shervin Communications itself has earned industry accolades, including "Small Business of the Year" in Burnaby. Whether she’s mentoring businesses, shaping brands, or empowering professionals to network like naturals, Sherrin is all about making meaningful connections—and getting results.